5 Ways to Dial Up Your Innovation!
As the marketing environment becomes more competitive, much has been written about the need for business people to innovate in order to succeed. But how does one go about innovating?
Contrary to popular belief, coming up with something new isn’t a bolt-out-of-the- blue experience. Successful innovators don’t sit around waiting for a new idea to suddenly strike them like lightning. The great inventor Thomas A. Edison famously said, “Genius is one percent inspiration and ninety-nine percent perspiration.”
Here are 5 ways to work toward your next game-changing idea:
1. Stay open to new possibilities.
We’re all educated to be insightful analysts. This makes us great at seeing how things won’t work, makes us justify every idea we come up with and helps us focus on market needs, rather than human desires. Instead of looking for why an idea should be ignored, think of ways to develop it — turn it into the kind of mind-blowing innovation that will excite and delight your customers and prospects.
2. Be a hunter-gatherer.
Look for ideas and inspiration everywhere you — and your mind — wander. Some of the things you gather this way will eventually gel into fresh inspiration and unexpected solutions.
3. Maintain a positive attitude.
When we come up with a new idea, it can seem impossible to make it happen. Don’t be discouraged. Take the first step. When you come up with an innovative idea, you must be passionate, diligent and focused on what you have to do to bring it to life. Don’t worry about the ups and downs and holdups on the way to getting there. Drop the words “can’t” and “don’t” from your vocabulary.
When you come up with an innovative idea, share it with friends, colleagues and customers whose opinion you value. Bouncing ideas off other people can sometimes move those ideas forward at an amazing speed. You might want to use social media or a blog to engage customers in the process of developing your innovative idea.
5. Slow and steady wins the race.
Once you have your innovation to the point you want to introduce it, take it slow. Not everyone will be quick to see your brilliance. Take time with employees, customers and prospects to help them understand. Their enthusiasm will soon grow.
As you think about an innovative opportunity, stay focused on the inputs, not the outcomes. And good luck with dialing up game-changing innovations for your business….