2009 Survey of Home Buyers and Homes Sellers

Lots of Useful Information Contained in 2009 Survey of Home Buyers and Homes Sellers – According to the National Association of Realtors® 2009 Profile of Home Buyers and Sellers, the top five sources of information for buyers were: Internet (90%), real estate agent (87%), yard signs (59%), open houses (46%) and newspaper advertising (40%). When asked which information sources were very useful, the top three were real estate agent (81%), Internet (77%) and yard signs (42%). 36% of buyers found the home that they ultimately purchased on the Internet; another 36% learned of that home from a real estate agent. The methods that actually work – that bring the right home in front of buyers – are among the least expensive: the Internet, working with an agent (who learns about properties through the MLS), and signs. 84% of buyers learned about their home through one of these sources. Conversely, some of the most expensive methods – newspapers, home books and magazines, and television – are among the least effective. Only 4% of buyers found their homes via these media. See the full article for more stats –2009 Survey of Home Buyers and Homes Sellers

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